Volkswagen Case Study Analysis - 1351 Words

James Liang was a former engineer at the â€Å"German auto behemoth† known as Volkswagen, when he was faced with a problem (Mazumdaru). Liang and his team were assigned the task to create a â€Å"clean diesel† car that would give Volkswagen the opportunity â€Å"to expand its sales in the world s second-biggest vehicle market with the help of a new generation of diesel cars† (Mazumdaru). However, Liang and colleagues soon learned that creating a diesel engine that followed the Unites States â€Å"strict air pollution limits and tough mileage regulations† was much harder than anticipated (Mazumdaru). The engineers were ultimately not capable of creating a diesel engine in the time allotted but with the â€Å"immense pressure the senior’s management† put on the†¦show more content†¦He thought that as long as there was a good will behind the action, the outcome was irrelevant because the person might not have achieved success but the go odness of their will remains. Kant also spoke of duty in his moral theory and the impact it had when coming to a decision. His understanding of duty is that human beings are obligated to perform an action out of respect to the moral law. Meaning if they believed what they were doing was immoral then they should not complete this action, it is the human being’s duty to not break the moral law under any circumstances. Kant also discusses the ideology behind a maxim, which he described as a rule used to guide a person through a certain situation. Kant states that it is a connection between inner thoughts and outer actions, similar to one’s intentions. However, the only way to test one’s intentions or maxim is through categorical imperative. The categorical imperative in an unavoidable universal law that is expressed through three forms: Universalizability, Respect and Autonomy. Essentially these three rules can be defined as: do not act a certain way unless that ac t can become a universal law, do no use someone as merely a mean to your selfish ends, and lastly see everyone as legitimate universal law makers or equals to oneself. Through these requirements one can judge whether or not their maxim is legitimate or unjustifiable. Now we can compareShow MoreRelatedVolkswagen Suzuki Alliance Case Study Analysis1562 Words   |  7 PagesRunning head: VOLKSWAGEN SUZUKI ALLIANCE CASE STUDY ANALYSIS Volkswagen Suzuki Alliance Case Study Analysis MKT 523- Marketing Management Due Date: 12/11/2009 TABLE OF CONTENTS I. Abstract†¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 II. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 III. General Analysis i. Volkswagen current marketing management trends†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 ii. Key information delivered in the article†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 IV. Critical/Comparative analysis i. ArticleRead MoreVolkswagen Strategic Shift Analysis: Mini-Case Study935 Words   |  4 PagesVolkswagen Strategic Shift Analysis: Mini-Case Study Volkswagen has set a bold goal of dethroning Toyota as the world’s largest auto maker. This goal includes significantly increasing the North American market share, as Volkswagen currently holds only 2.2 percent of the United States market. Volkswagen’s strategy includes cutting prices and tailoring its cars to better fit the American lifestyle and tastes. This includes increasing the size of its vehicles and modifying certain amenities, such asRead MoreBusiness-to-business and B2b E-marketplace814 Words   |  4 PagesClosing Case Study One When you’re Big, You Can Be Your own B2B E-Marketplace. Question 1 :- Volkwagen operates its own proprietary B2B e-marketplace in which its suppliers participate. What are the disadvantages to Volkswagen of not using a generic B2B e-marketplace with even more suppliers? What are the advantages to Volkswagen of developing and using its own proprietary B2B e-marketplace? Answer :- The disadvantages to Volkswagen of not using a generic B2B e-marketplaceRead MoreVolkswagen of America: Managing IT Priorities1308 Words   |  6 Pages In today’s world, IS alignment is crucial for the operation and growth of businesses. Information systems allow businesses to deal with vast amounts of complex information and run more efficiently. Founded in 1930s, Volkswagen is the leading automotive vehicle manufacturer in Germany. However, its USA branch was facing problems with inadequate IT human resources due to excessive outsourcing and a reduction of internal IT staff. Additionally, an inadequate budget to cover the considerable costRead MoreCompany Analysis : Suzuki Company1572 Words   |  7 Pagesand autonomous profit unit centres in the respective markets. Volkswagen Company On the other hand, the Volkswagen Company adopted and applied the partnership approach as its internationalization strategic approach. In this regard, the approach involves the process of developing a feasibility study in which key and potential partners in the foreign markets are evaluated and prioritized base on the development of a cost benefit analysis. As such, the most preferred partnerships for the venture areRead MoreVolkswagen1268 Words   |  6 PagesVolkswagen of America: Managing IT priorities Volkswagen, as the name suggests means â€Å"people’s car† and defines its objectives to design and manufacture cars which are fuel efficient and affordable. With continuous improvement, Volkswagen has not only subjugated the automotive market with respect to its low priced cars, but also earned industry acknowledgement. The core competency of Volkswagen is structured to build customer loyalty. Although, Volkswagen suffered from erratic sales pattern whenRead MoreThe Legal, Spiritual, And Ethical Perspectives Of Volkswagen1572 Words   |  7 PagesAbstract In 2015, Volkswagen incurred a problematic situation that left people asking the question, â€Å"Where were the Lawyers?† Volkswagen’s sales were spiraling out of control in crucial markets such as China and Brazil, which eventually lead to a reputation damage for the company. Likewise, the emissions testing catastrophe only made matters worse. Over 11 million of Volkswagen’s diesel cars worldwide were equipped with illegal software, used to cheat on emissions testing, posing a more serious threatRead MorePersonality Models Of Personality Psychologists1221 Words   |  5 Pages it was found that the Big Five Model could successfully describe human personality by using five factors structure. Since the brands are usually described with adjectives as persons, a number of studies were trying to demonstrate that the five factors structure of personality could also fit on analysis of brand personality. The Big Five Model around personality psychologists has been already demonstrated as efficient tools for assessment and description of human personality. This model was initiallyRead MoreBrazils The Brazilian Automobile Industry1461 Words   |  6 Pagesrestrictions. Volkswagen, Ford, and General Motors embraced the plan and competed to be market leaders in the Brazilian automobile industry. In this case study we will look more closely into why the Brazilians wanted to build an automobile industry. We will examine the strategy that the Brazilian government used to establish their automobile industry. Lastly, we will further examine the power struggle between the Brazilian government and the global automakers and why Volkswagen won in the BrazilianRead MoreUp Into Smoke : The Volkswagen Emissions Scandal1744 Words   |  7 Pages Up In Smoke: The Volkswagen Emissions Scandal Jim D. Thomas Instructor: K. Ryan Kane MAN224—Business Law 11/6/2016 Stevens-Henagar College Abstract From 2009 through 2014, Volkswagen aggressively marketed and promoted their diesel-powered vehicles as more energy-efficient and producing less harmful emissions than before. Customers were promised that diesel was a more efficient alternative to traditional gasoline, and that it had great benefits for customers looking for a â€Å"greener† alternative